The Change I Want To See campaign
Red Bull: The Change I Want to See
I led the visual approach for Red Bull’s The Change I Want to See, a campaign highlighting people making sport more accessible and inclusive. I helped develop the brief, planned locations across multiple shoots and shaped the look through lighting, backgrounds and coloured gels, using the campaign’s magenta and blue palette as a starting point.
I also sourced equipment and additional crew, balancing the visual direction with the practical needs of photographing multiple people with different access requirements and time constraints.
